The Internet economy has become one of the key growth drivers of the Chinese economy in recent years. With a growing number of smartphone users in China and driven by the boom in smartphone usage, the number of mobile internet users in China is growing steadily, providing business opportunities for merchants, media platforms and media publishers.
Driven by the growing interest and popularity of leading media platforms, such as WeChat, TouTiao. com and TikTok, for mobile internet users, merchants are spending more resources and marketing budgets on media than traditional websites, providing business opportunities for media marketing service providers. Considering the potential growth in the media marketing service industry, the Group has expanded its business into mobile media marketing services.
The Group builds ties between clients (i.e., merchants) and media publishers through the use of technology and platforms, providing a combination of display and performance-based marketing technology services. Based on adequate communication with the client on the characteristics and needs of the product, the Group will make use of its business intelligence technology to analyze the personalities of target audience and develop corresponding distribution strategies so as to identify target audience on the Internet and recommend tailor-made product mix to clients. The Group will also place online advertisements for clients by using an appropriate mix of media and advertising position, for example, displaying advertising content in the form of images (e.g., banners, inserts or graphics) and videos. Together with real-time recording, performance analysis, tracking and evaluation, the Group further optimizes the advertising process to enhance the marketing effect of client’s advertisements, acquiring more users for our clients.
